Reflections as a coach: The Changing Perceptions of Coaching in Asia
I’ve been coaching in Asia since 2006 and was recently reflecting on the changes I’ve personally seen in the industry.
When I first started coaching I worked hard at reaching out to contacts in a range of industries to discuss what I could offer. I was pretty new to this myself, but looking to establish connections with HR leaders who might be interested in executive coaching for their organisations.
I remember my initial meetings with HR professionals. They often asked me to clarify what coaching was, what it entailed, and why it might be beneficial for their teams. I got the sense that they felt they “should” know the answers, but weren’t really sure what this whole ‘coaching’ thing was about. I met some great and curious people though and we had some fascinating conversations, where I learned as much as they did.
I also met executives being sponsored by their organisations, who had very limited understanding of coaching, often seeing it as a tool for addressing underperformance. I connected with self-sponsoring clients who were intrigued by the idea of coaching, but often surprised to learn that my role as a coach was to facilitate their own insights and growth rather than give advice. It felt like a time of continual learning; for myself, for the HR leaders and the potential clients I spoke to about coaching.
Fast forward eighteen years, and the understanding of coaching has shifted dramatically. Today, the HR leaders I engage with are not only well-informed about coaching; many are certified coaches themselves. Organizations increasingly recognize the value of both internal and external coaching.
The companies I collaborate with now clearly communicate to their employees that coaching is intended for developmental purposes, typically offered to high performers looking to enhance their communication and leadership skills and effectiveness.
When I meet with self-sponsoring clients today, they may still be new to the coaching experience and uncertain of exactly what is involved, but I’ve seen an overall shift in how coaching is perceived from one of an advisor to a partner. (I think I’ve also personally got better at explaining that it’s a partnership focused on growth, learning and self-development)
It’s been wonderful seeing this shift. It not only highlights the progress we’ve made but also bodes well for the future of the coaching industry. As awareness and appreciation for coaching continue to grow, I am excited to see how it will further support individuals and organizations in their journeys toward excellence.
